TRIGGMINE

Juni 22, 2018

TRIGGMINE

"Happy Reading" :-)

Triggmine is an intellligent system for email marketing automation based on blockchain technology and smart contracting. This service enables eCommerce entrepreneurs to run cost-effective email marketing campaigns using AI-based systems. Smart contract guarantee from the selection results. Blockchain technology ensures 100% safe use and benefit from Triggmine.

How it works

Triggmine unites businesses and service providers into a single platform to enable the brand-new way of doing marketing automation with the help of the following technologies :

Blockchain
Blockchain technology acts as the tool for decentralization and creating economic incentive. This is the only technology to ensure complete independence from the control of any principal party.
Artificial Intelligence
The intelligent self-adjustable system assists in reaching a new level of personalization that will help small and medium-sized businesses compete with enterprises in terms of providing better customer experience.
Consensus
Consensus is a multi-party agreement — a protocol followed by all types of involved parties. It enables the specification of the obligations each of the parties must follow to trigger the exchange of payment.

Email marketing automation is an unparalleled trend in the business world. But entrepreneurs still can not fully utilize it because of the lack of professional knowledge time WE WANT TO CHANGE THIS With this in mind, we designed Triggmine, the first solution that allows entrepreneurs to run their business instead of email campaigns. This is possible because of a mixture of artificial intelligence, smart contracting, and best practices in marketing.

No human intervention
Triggmine represents the next level of evolution in email marketing to the smalland medium-sized retailer. Users no longer need to manually configure endless lists, segment databases, and prepare mailing lists - all of this is handled by Triggmine’s intelligent system based on user data.
Self-learning application
All you need to do is connect your store to the Triggmine application. Once
integrated, the system analyzes your unique business, customers, and transaction history, to propose optimal campaign scenarios.
Personal touch
Depending on user behavior, the system will apply case measures to each user, analyzing the reasons for their behavior and their responses to the incentives. We call it the ‘aggressiveness’ of the campaign. This aggressiveness is applied to various stages of the life cycle and the characteristics of a particular customer.

Triggmine helps each client maximize their customer touchpoints, from first

purchase to continuing loyalty. By helping SMEs optimize and execute their
campaigns, Triggmine has been able to achieve average sales lifts of greater than 30%.

Business Problem

Large companies already use extensive email marketing automation solutions
to increase efficiency and speed of operations, reduce the HR factor, and save resources. These come at sizable cost, however, often pricing small and middlesized enterprises out of such an approach. This can be explained by the following factors :

Complex Services. Most of the features offered by consolidated marketing software solutions are not necessary for the early stages of business development. Small businesses mainly use three marketing channels in their e-commerce efforts: email distribution, retargeting, and paid ads.
Crude tools. The simple tools available are primitive. They do not provide comprehensive solutions. They leave businesses unable to unlock their full potential.
Lack of time. Small business owners do not have enough of time for a thorough study of email marketing principles, trigger campaign administration, and content development. The entrepreneur plays a multifunctional role and is forced to deal with many objectives at once: inventory management, logistics, customer acquisition, finance, etc.
High cost. The integration cost is substantial. SMEs are not able to spend a lot of money, especially in the early stages. In addition, they don’t have the extra budget to hire a marketing specialist or an agency to integrate a fully-fledged marketing solution. Small and middle-sized businesses need automated solutions that simplify campaign management and increase their efficiency. An ideal solution would provide SMEs the capability to launch campaigns that increase returns by pressing a single button, with no need to spend time on prolonged integration, tedious adjustments, and manual A/B testing.

Triggmine Solution

The Triggmine team has created a truly intelligent system that not only automates email delivery but also adjusts to ever-changing business parameters and individual characteristics of each customer. This is possible due to the technologies adopted in their solution: AI and blockchain.

Benefits of using Triggmine

For eCommerce businesses
Get personalized marketing automation stack paying only for proven results and units of efficient actions instead of monthly subscription. The integration is smooth and simple due to the API method and six modules already developed.
For Data Providers
Get reward for each use of the data by other participants of the platform, as well as the access to the platform to sell their services. Provide the necessary data for further enrichment and improvement to shape the end-users preferences.
For AI Developers
Get reward for providing relevant information that positively affect other platform participants and a market to provide their services. Create new algorithms and networks, use data sets to empower their modules and create self-sustained AI products.
For Marketing Channels Providers
Get reward for each successful action within the particular channel and a market to provide their services. Relate to all solutions responsible for the transfer of marketing communications with retargeting, messenger, push, voice assistants, and many more.

What is an intelligent system?

Consider a very simple example: you visit an online store, register, and add items to your shopping cart, then decide to leave the website without completing the purchase. Ten minutes later, you get an email offering you a discount if you return and complete the purchase. This email is the product of a “trigger system”. Based on simple rules, a trigger system takes into account simple actions «added to a cart» and «left the site», which together trigger an email message to follow up on the customer’s abandoned shopping cart.

An intelligent system is designed for largely the same task, though the actions it can consider andact upon are much more complex. Such a system relies on data describing nearly endless factors that influence a customer’s buying behavior – such as individual -socio-demographic characteristics, interaction history, degree of sensitivity to discounts, and interests in relation to product categories. Similar to how the typical marketing professional has traditionally approached her job, the intelligent system takes the many is able to consider nuanced aspects of each customer purchase context to craft the optimal individual offer that will be most relevant to each specific customer.

In essence, an intelligent system takes a compendium of consumer and product data, creates and conducts the campaign in real time, and identifies optimal characteristics for offers unique to each individual, reflecting such things as :

Structure of the promotion (BOGO? % discount?)
Offer amount
Sequence of email chain
Subject line keywords
Alternatives for email body creative
Delivery timing; and so forth.

Now, rather than our example of a single buyer, imagine a simultaneous operation with thousands of buyers and the billions of simultaneous decisions required. Optimizing custom email offers across the entire customer set would be cognitive complex to a level well beyond the capacity of individual marketers, but could be made quick work by an intelligent system.

Triggmine Ecosistem
There are three key components of the product

Token

Pre Sale (6PM UTC 16th April - 30th April 2018)
Triggmine tokens distribution cap: 30 000 000 Triggmine tokens (3 000 ETH)
Cryptocurrency accepted: ETH
The token’s price: 1000 TRG = 0.1 ETH
The minimum purchase amount: 0.1 ETH
Amount of tokens per one person: unlimited
Minimum transaction amount in Ethereum: 0.1 ETH
Maximum transaction amount: unlimited
Public Sale (6PM UTC 11th June - 11th July 2018)
Triggmine tokens distribution cap: 150 000 000 Triggmine tokens (15 000 ETH)
Currency accepted: ETH, BTC
Amount of tokens per one person: limited
Minimum transaction amount in Ethereum: 0.1 ETH
Minimum transaction amount in Bitcoin: 100 Triggmine tokens
Maximum transaction amount: limited

Token Distribution